The self-taught graphic design guru, Paul Rand (1914-1996), was most famous for his corporate logos and identities for such companies as ABC, IBM, and UPS — and was even hired by Apple king, Steve Jobs, to develop the branding for his NeXT computers. Like Saul Bass, his clean, simple lines pretty much defines the 50′s and 60′s Mid-Century Modernist look. However, unlike Bass, he chose to stick to the more steady commercial work of designing trademarks and completed only one movie poster for No Way Out, starring Richard Widmark and Sidney Poitier.
It’s a shame, too. There’s no doubt Rand could’ve whipped out some classic one-sheets! If you want to learn more about the man and his philosophy, check out this video tribute.
Tags: abc, apple, corporate logos, ibm, no way out, paul rand, Saul Bass, steve jobs, ups
