Constantin Belinsky, the Godfather of French B-movie action posters — and a frequent contributor to our beloved Kitchen Sink section — once started out with a very clean, elegant look for his posters as seen below in this early 1950s affiche.
However, possibly upon realizing that popular artists of the time such as Bernard Lancy, Henri Cerutti, and Herve Morvan had already perfected that look — he invented his own colorful style, thus moving onto bigger and bolder designs!
Here’s a quartet of keyhole-view movie posters through the eyes of famed French poster artists, Guy Gerard Noel (top left), Boris Grinsson (top right), and Hervé Morvan (bottom left), and an anonymous Belgian…
No, I’m not talking about former Fantasy Island star, Hervé Villechaize — although you could say that Monsieur Morvan (1917-1980) has created a visual oasis with his designs that will be forever tattooed in our minds.
Similiar in style to Savignac, Morvan was known primarily for his playful, color print ads as his illustrations were stamped on everything from Perrier to Panzani Pasta, as well as beer, wine, and cigarettes. In 1942, he got his first crack at designing movie posters — and never looked back, covering such classics as The Grande Illusion and Casablanca. And now thanks to the recent PieBooks release, Herve Morvan: The Genius of French Poster Art, you can let your eyeballs soak up his scrumptious feast! (via FishInk)