The Seiniger Rules

Tony Seiniger once led a team called “The New York Yankees of the movie advertising world” and dominated the 80’s with posters for Field of Dreams, Born on the Fourth of July, and Planes, Trains, and Automobiles — and employed some of the best posters artists around, including Drew Struzan and Dan Gouzee. But their most famous design was undoubtedly that for Jaws, which featured the shark-art of Roger Kastel.

Also, here’s an interesting website by an ex-Seiniger employee who recounts the 80’s glory days and also some movie poster designs that never saw the light of day…until now.

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