Hervé Morvan, French Poster Genius!

No, I’m not talking about former Fantasy Island star, Hervé Villechaize — although you could say that Monsieur Morvan (1917-1980) has created a visual oasis with his designs that will be forever tattooed in our minds.

Similiar in style to Savignac, Morvan was known primarily for his playful, color print ads as his illustrations were stamped on everything from Perrier to Panzani Pasta, as well as beer, wine, and cigarettes. In 1942, he got his first crack at designing movie posters — and never looked back, covering such classics as The Grande Illusion and Casablanca. And now thanks to the recent PieBooks release, Herve Morvan: The Genius of French Poster Art, you can let your eyeballs soak up his scrumptious feast! (via FishInk)

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