…all the way back to the 70s (French Connection)! (IMP)
René Ferracci (1927-1982) was like the Ferrari (or Gucci, if you prefer handbags) of French movie poster artists back in the late 1960s — because at the time, nobody had seen anything like him! Similar to Sergei Eisenstein who invented montage on film with The Battleship Potemkin, Ferracci was one of the early pioneers to introduce photo-montage/collage designs into his posters, mixing color illustrations with black-and-white photography (or vice versa) and offset printing.
And it worked out very well for him as Ferracci became a brand name in the movie poster world — as well as a marketing expert in branding — by being one of the first artists to stamp (not sign) his name on each of his posters.