Ever since Spike Lee blasted out of NYU film school with She’s Gotta Have It, he’s always had a clever head for marketing — starting with his Mars Blackmon-flavored Nike ads that helped launch Michael Jordan to mainstream popularity as well as being one of the first filmmakers to open his own movie memorabilia shop back in the day, the now-defunct Spike’s Joint.

So while Mr. Lee’s had his share of hits and misses over the years, you cannot deny his big play potential! (ImpAwards)