Not to be confused with Bruce Willis’s notorious catch-phrase, Italian poster designer, Piero Ermanno Iaia, has created some of Hollywood’s most indelible one-sheets…

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Super Salk!

Although not as well-known or, quite frankly, important as Jonas Salk, his polio-fighting namesake, Larry Salk (1936-2004) (no relation) made his own profound impact on the world of key art. He got his start in fashion illustration and then quickly evolved into the world of movie poster work, where he designed over 165 one sheets for various film studios and distributors.

But, ironically, what Salk is probably going to be most remembered for is his infamous oil portrait of Kramer from an episode of the 90’s hit TV show, Seinfeld.