Constantin Belinsky, the Godfather of French B-movie action posters — and a frequent contributor to our beloved Kitchen Sink section — once started out with a very clean, elegant look for his posters as seen below in this early 1950s affiche.
However, possibly upon realizing that popular artists of the time such as Bernard Lancy, Henri Cerutti, and Herve Morvan had already perfected that look — he invented his own colorful style, thus moving onto bigger and bolder designs!
The 1930s and 1940s French posters of Henri Cerutti go down smooth as a sweet, fruity glacé. Hailing from the golden age of the gargantuous 4-panel poster (240×160 cm, or 94x 63 inches for you Americanos), Cerutti’s mural-sized designs were not only big, but beautifully elegant as well. (Intemporel)