Jouineau Bourduge

No, this post is not a clever take on Woody Allen’s famous “Juneau, Alaska” quip or even about a fancy bordeaux — rather, it’s the name of a prominent French movie poster artist who signed his work with the nom de plume, Jouineau Bourduge.

And like the film/art gallery mentioned a few months ago, Jouineau Bourduge, along with René Ferraci, were two French designers who led the charge in the late 1960s and 1970s when movie studios made the transition from illustration to photography for the majority of artwork on their marketing materials. Plus, JB’s in MoMA, so he must be good!

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Risky Businesses

Speaking of Jouineau Bourduge, aside from doing many other 60’s, 70’s and 80’s classics, he is also credited with the French version of Risky Business (far right), as seen below in this poster comparison.

But I’m a little confused: is that supposed to be sexy or just misogynistic since the car is driving over the women (and not vice versa like in the USA and Italian one-sheets)?