No, this post is not a clever take on Woody Allen’s famous “Juneau, Alaska” quip or even about a fancy bordeaux — rather, it’s the name of a prominent French movie poster artist who signed his work with the nom de plume, Jouineau Bourduge.

And like the film/art gallery mentioned a few months ago, Jouineau Bourduge, along with René Ferraci, were two French designers who led the charge in the late 1960s and 1970s when movie studios made the transition from illustration to photography for the majority of artwork on their marketing materials. Plus, JB’s in MoMA, so he must be good!